What Makes the Jeep® Wrangler a Global Icon?

Why Is the Jeep® Wrangler So Popular?
The automotive industry is one punctuated by short-lived trends and fleeting icons. The Jeep® Wrangler came to market in the summer of 1986, yet it continues to be among the top selling SUVs for off-road capability. So, why is the Jeep Wrangler still so popular, even after all these years? We have a few factors for you to consider.

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WWII Heritage
The roots of the Jeep dig way back to the original Willys, which arrived about 46 years before the very first “Wrangler.” With World War II on the horizon, the U.S. Army solicited bids from 135 automakers for a vehicle suited for the job. After rigorous testing, the Willys MB became the trusted vehicle of the United States Army. From that point, the iconic Jeep Wrangler would forever be a global icon tethered to the vision of righteousness and freedom.

Off-Road Capability
Over the decades since the release of the first civilian Jeep®, the Wrangler has been enhanced for on-road driving – but where the Wrangler really shines is where the pavement ends. Dubbed the “Go Anywhere. Do Anything.®” vehicle, the Wrangler slices through trails and terrain that most other vehicles simply can’t. Part of the secret formula is in its short wheelbase and exceptional ground clearance, which makes way to superior approach, departure and breakover angles that make off-roading worlds easier.

2018 Jeep Willys MB model
2018 Jeep Willys MB Concept
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Iconic Good Looks
Even the most current generation of Wrangler vehicles maintains the same rugged profile that it had back in its military days. A lot has changed over the years, but what hasn’t is the Wrangler’s timeless seven-slot grille, flat hood and fenders, round headlights, fold-down windshield, removable doors and rear-mounted spare tire. Even pavement-bound drivers are often drawn to the Jeep® Wrangler for its distinct open-air freedom and unique aesthetic.

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